Schoolcraft, MI (July 27, 2017) – Kalamazoo County State Bank (KCSB) is pleased to announce the launch of their redesigned website and brand. The new website offers improved navigation and functionality to help customers achieve their financial goals. The new branding captures the personality of the community bank demonstrating the personalized services customers will experience throughout their journey with the Bank whether it’s in person, or online.
“We are excited to announce our new website and brand,” said KCSB President and CEO Scott Hines. “As we continue to serve a broader, more diverse customer base, we realize consumers today demand a customer experience that allows them to bank at their convenience from any mobile device or walk into a branch office for personal service. Our new website gives everyone more opportunity to bank at their convenience.”
The website offers a more consistent experience whether customers visit the website from their desktop, smartphone or tablet. And for consumers who rely on screen readers and other assistive technologies, it improves their ability to access the website as well. “Technology continues to advance rapidly, and we want to make sure we are providing our customers a convenient, accessible, and pleasing experience when and where they choose to bank with us,” said Hines.
Kim MacPhee-Critz, owner of Kim Critz Design Studio designed KCSB’s new website and updated the logo to incorporate KCSB into the Bank’s name going forward, along with a new slogan, Your Journey. Your Bank. Critz is a brand strategist, graphic artist and website designer.
About Kalamazoo County State Bank
For more than a century, KCSB and its employees have been committed to providing exceptional financial services to its customers and loyal support to its communities. Founded in 1908, Kalamazoo County State Bank is the oldest independently owned and operated community bank in Kalamazoo County. KCSB has offices in Schoolcraft, Mattawan and Vicksburg. For more information, please call 269.679.5291 or visit www.kcsbank.com. Member FDIC.